made with purpose
Costa Rica made us. We look after it.
Plant-based frames, a new partnership with Costas Verdes and packaging built to be kept.
Shop bio-acetatepura vida means taking care of what we love.
where it starts
Costa Rica is our reason
We're from a country where the jungle runs all the way down to the sea. Surfing, hiking and watching the sun go down are how we live, so protecting that nature isn't a campaign for us. It's home.
It's why GRUV. exists, and why we try to make every pair a little kinder to the place that inspires it.
the material
Bio-acetate
Many sunglasses are made from petroleum-based plastics. Ours are bio-acetate: a plant-based material with the weight, shine and feel of premium acetate.
It looks incredible, it's made to last and it has a lighter footprint than conventional plastic.
what changes
Same style. Lighter footprint.
Plant-based
Frames made from plant-based materials instead of conventional plastics.
Premium feel
The weight, the shine and the colors of high-quality acetate.
Built to last
Stainless steel hinges and frames designed to stand up to the sun, the salt and every adventure.
Lower impact
A pair you keep for years means fewer pairs thrown away.
the full package
Packaging made to be kept
Every pair arrives in a GRUV. box with a vegan leather case inside, made to be reused so your sunglasses stay protected for years and you never need to buy another one.
We keep the packaging simple, because the best packaging is the kind you keep using.
new partnership
Costas Verdes
Our new partner. For every pair of GRUV. you buy, $1 is donated to Costas Verdes.
You get a pair you love, and a little more goes back to the coast.
environmental impact
Better, one choice at a time
We can't promise zero impact, and no sunglasses brand can. What we can do is make better choices at every step, and be honest about it.
Better materials
We start with the frame: plant-based bio-acetate, not conventional plastic.
Fewer replacements
Durable frames and a reusable case mean fewer things end up in the trash.
Claims we can back
We say plant-based and CE and UKCA certified because we can prove both.
Giving back
$1 from every pair goes to Costas Verdes.
seek the wild. protect it.
