pura vida dna
Two adventure seekers, one pura vida lifestyle and sunglasses made to go everywhere with you.
Be groovySTAY GROOVY
stay groovy
GRUV. comes from the word groove: to enjoy yourself and take great pleasure. A lifestyle of confidence, rhythm and self-expression.
We shortened the name on purpose for a modern, bold identity, and the UV is the protection our lenses give you against harmful sunlight.
The dot in our logo is the sun and the three wavy lines are the ocean. Freedom and flow, nature and lifestyle in balance.
our mother land
Costa Rica is where we're from and the reason GRUV. exists. It gives us the mental space to create an eyewear brand that feels expressive, sustainable and alive.
Pura vida isn't a slogan here. It's how we live, how we slow down and how we design.
love for nature
Nature is the reason we do this, so we try to take care of it. Our frames are bio-acetate: plant-based, lower impact and made to last.
And with every pair, $1 goes to Costas Verdes.
built for the way we live
We're happiest outside, so we design for the water, the trail and the road.
Dawn sessions, salty hair and sunsets from the water. GRUV. is made for life in and around the ocean.
Peaks, trails and jungle roads. One of us has hiked all the top peaks of Costa Rica, and our frames come along for the climb.
Road trips, beach walks and long days outside. Built for an active lifestyle, light on your face and made to move with you.
who it's for
Real people living at their own pace: on the beach, on the trail, on a wave. If you love the outdoors, good design and a slower rhythm, you're already part of the GRUV.
the founders
briti
A true adventure seeker. Luis Ignacio has hiked all the top peaks of Costa Rica. He loves traveling to new places, as well as business, reading and working out.
GRUV. is his third entrepreneurial venture, as he hopes to live the entrepreneurial lifestyle, traveling and discovering the world.
nacho
Always drawn to the ocean and the outdoors, whether it's surfing, boating, catching sunsets or simply enjoying beach life. His love for accessories inspired him to create a brand that reflects that laid-back, tropical lifestyle.
GRUV. Eyewear is his first entrepreneurial venture, designed for those who embrace adventure and coastal living. His goal is to build a brand that resonates with others while eventually living by the ocean and traveling the world.
